Once you have tentatively chosen one or more trademarks, the next step is to assess the availability of that mark. Preliminary “knock out” searches can be performed quickly and quite inexpensively using access to Canadian Intellectual Property Office’s on-line database. Full availability and registrability searches are performed by Drake Marks Associates upon request.
Searches can give you a good idea of the possible obstacles to using and registering a trademark. Although searches are not required prior to seeking registration of a mark, they often provide information that is useful in deciding the best way to define goods and services to minimize the risk of an objection. Moreover, if searches are performed prior to initiating use of a trademark, one can avoid costly investments in a mark that later must be changed because of unanticipated trademark conflicts.